IF HARVARD BUSINESS REVIEW IS BEGGING ORGANISATIONS TO ‘CUT THE BULLSH*T’, ISN’T IT TIME WE DID?
Post by Kirsty Favell
If you Google ‘business speak’ or ‘corporate jargon’, among the first things you are likely to see are articles talking about how much we all hate it. So why do we keep using it?
This article from Harvard Business Review has various theories ranging from
- because everybody else is doing it
- because it helps fill the void where real ideas and answers should be
- because it feeds into a wider culture of bullsh*t
André Spicer argues that one way to stop the corporate speak in its tracks is to simply ask ‘what does that mean?’
But much like the apocryphal Emperor’s New Clothes story, standing out from the crowd and asking straight questions can be easier said than done, particularly in front of our peers or even our prospects.
Thankfully, this is something our clients never need to worry about with us. Whilst we are creative, we all come from commercial backgrounds and have all run businesses at one time or another. We want to make you look and sound great but we never lose sight of the bottom line. Our role is to help you make the most of your budget, attract more customers, sell more products, engage with more people and we’re always happy to speak plainly about that.
We pride ourselves on being friendly, approachable and honest types who can give you clear, impartial advice. Try us! Call +44 (0) 7760 766817, say hello at firstname.lastname@example.org or fill out the contact form below.
“We pride ourselves on being friendly, approachable and honest types who can give you clear, impartial advice.”